Why Hydration Comes First
Imagine wiping up a spill with a completely dry sponge. It still works, but not very well. You need more pressure, more passes, maybe even more product. But if that sponge is already damp, it’s instantly more effective—it absorbs easily and does more with less.
Your skin works the same way.
When it’s dry or tight after cleansing, serums and moisturizers don’t absorb as well. They tend to sit on the surface, requiring more product to spread and perform. That can lead to frustration, waste, or the feeling that nothing’s really “sinking in.”
By using a water-based mist like Renew Dew first, you’re creating a hydrated surface that’s ready to receive what follows. It’s a simple step, but it can make a meaningful difference—both in how your skin feels and how your products perform.
With ingredients like aloe ferox, hyaluronic acid, and plant-based glycerin, Renew Dew supports better absorption, improved hydration, and a smoother, more intentional routine.
Skincare Beyond the Face
We often treat the face as the main focus of skincare—but our neck, chest, and arms experience the same sun exposure, aging, and environmental stress. These areas can develop discoloration, dryness, and loss of firmness just as easily, and often show signs of damage even earlier.
Un-Sun is designed with this in mind: a face-quality formula that extends its benefits beyond the jawline. By caring for the chest and shoulders the same way we care for our face, we support skin health as a whole—especially in areas that see more light, clothing friction, or environmental impact.
This isn’t about perfection. It’s about presence, ritual, and long-term care for the skin that carries us through the day.
Why Oils Belong in Skincare
There’s a common misconception that oils clog pores or feel too heavy—but when thoughtfully formulated, facial oils and oil-based serums (like our Tamanu & Bakuchiol Serum) can be deeply beneficial, especially for dry, mature, or barrier-compromised skin.
Oil doesn’t just “sit” on the skin—it creates an occlusive layer that helps lock in water, making your hydration steps (like mists and toners) work more effectively. Oils like squalane, jojoba, and tamanu are similar to what your skin naturally produces, which helps the barrier stay strong and supple.
Because this serum is anhydrous (water-free), there’s no dilution—just potent, nourishing ingredients in every drop. A little goes a long way.
When used consistently, oil-based serums support long-term skin health by restoring balance, smoothing texture, and encouraging resilience against environmental stress.
A Better Way to Begin
Skincare is everywhere right now - especially for younger people. And while it’s exciting to see more people interested in taking care of their skin, many beginner routines are filled with strong actives, harsh exfoliants, or complex steps that can do more harm than good.
Illuminating Skin Serum offers a different kind of start. It’s lightweight, calming, and built around hydration and barrier support—two of the most important foundations for healthy skin. It brings a subtle glow and helps your skin stay resilient, all without adding stress or confusion.
This is skincare that encourages confidence, consistency, and ease. A soft entry point into glow, and a gentle nudge toward balance.
What Makes Blue Tansy So Special?
Blue tansy may be known for its gorgeous deep blue color, but what makes it a skincare favorite runs much deeper. Rich in a compound called chamazulene, blue tansy is incredibly calming and anti-inflammatory—perfect for skin that’s easily irritated, inflamed, or in recovery mode.
It’s often used in small amounts, not because it’s weak, but because it’s powerfully soothing even at low concentrations. In this formula, it works alongside ingredients like niacinamide, calendula, and bakuchiol to help calm the skin, reduce redness, and support a balanced barrier—all while adding that signature blue hue.
Think of it as a quiet helper for overworked skin: gentle, grounding, and highly effective.
You’ll find blue tansy in our daily face lotion.
What is Aloe Ferox?
You’ve probably heard of aloe vera — but aloe ferox is its wilder, more powerful cousin.
Native to South Africa, aloe ferox grows wild without irrigation or farming, making it one of the most sustainable and resilient plant ingredients out there. It contains nearly twice the amino acids of aloe vera, along with naturally occurring antioxidants, enzymes, and skin-soothing compounds.
In skincare, aloe ferox offers deep hydration without heaviness, supports your skin’s barrier, and helps calm irritation or dryness — all while feeling light, fresh, and barely-there on the skin.
It’s a quiet powerhouse ingredient — perfect for anyone craving gentle, plant-based care with a little extra magic.
How Skin Changes During Perimenopause & Menopause
Hormonal shifts during perimenopause and menopause affect more than your mood or cycle—they change your skin, too.
As estrogen declines, your skin:
Produces less collagen, leading to thinner, less elastic skin
Loses hydration faster, increasing dryness and sensitivity
May develop more uneven tone, dark spots, or breakouts due to hormonal fluctuations
You might notice your skin feels dull, tight, or reactive—things that didn’t used to be a problem. That’s completely normal.
What Helps?
Gentle hydration with humectants like hyaluronic acid and glycerin
Barrier support from oils like squalane, jojoba, and rosehip
Antioxidants and brighteners like niacinamide, licorice root, and bakuchiol
Consistent moisture—especially overnight or after bathing
Skincare during this time is less about fighting aging and more about supporting your skin’s resilience as it changes. Gentle, nourishing ingredients that restore comfort and strength make all the difference.
You’re not doing anything wrong. Your skin is just asking for something new—and that’s okay.The Power of Botanical Waters
Hydrosols, aloe juice, and floral waters may look like plain water—but they’re not. These are gentle, nutrient-rich extracts that deliver hydration, soothing properties, and subtle aromatherapeutic benefits in a form your skin recognizes and welcomes.
Unlike synthetic fragrances or overly strong actives in many skincare products, our Awaken & Hydrate Serum features gentle but impactful ingredients. Hydrosols (like rose and rosemary) contain trace plant compounds, antioxidants, and calming agents that refresh and support your skin without overwhelming it. Orange blossom water (neroli) adds brightening and toning benefits while creating a subtle sensory lift.
Aloe vera juice and aloe ferox bring cooling, calming hydration and help the skin retain moisture, especially when layered under a moisturizer or facial oil.
Together, these ingredients help replenish skin in a gentle, intuitive way—perfect for anyone seeking hydration without heaviness, and support without stress.
Why Body Moisturizers Are More Than Just Soft Skin
Facial care tends to get all the attention—but your body skin has a barrier too. And it needs just as much support.
Daily showers, seasonal changes, sun exposure, and handwashing can all damage the skin barrier—leading to dryness, flakiness, and sensitivity.
That’s where body butters, creams, and balms come in. They’re not just for softness. They:
Replenish lost moisture
Seal in hydration
Support the skin barrier with oils and butters your skin recognizes
Lightweight lotions evaporate quickly. But rich, whipped body butter formulations with mango butter, squalane, or jojoba stick around—doing the slow, nourishing work your skin actually needs.
Think of it not as a treat, but as daily barrier care for the rest of you.
When Skin Needs a Reset, Keep It Simple
If your skin is irritated, breaking out, or just not happy, it can be tempting to layer on every product you own. But often, the best thing you can do is step back and give it space to reset.
Our Balancing Niacinamide & Plumping Hyaluronic Acid Serum is intentionally simple. Niacinamide helps reduce visible redness, support your barrier, and bring the skin back into balance. Hyaluronic acid and glycerin deliver calm, consistent hydration—no heaviness, no distractions.
This formula is especially helpful when your skin feels overprocessed, stripped, or sensitive. Whether you're simplifying your routine, repairing your barrier, or just need something that works quietly in the background—this is that serum.
Why the Under-Eye Area Needs Its Own Care
The skin beneath your eyes is thinner, more delicate, and more prone to visible fatigue than the rest of your face. It also lacks the same number of oil glands, making it more susceptible to dryness, fine lines, and puffiness.
This means treating the under-eye area like the rest of your face isn’t always effective—and can sometimes make things worse. Harsh actives, heavy creams, or even too much product can lead to irritation, creasing, or milia.
That’s why Eye Woke Up Like This is designed with balance in mind. It layers easily, absorbs quickly, and uses a thoughtful blend of hydration, antioxidants, and calming ingredients to gently support your skin over time—without adding bulk or irritation.
Under-eye care isn’t about erasing expression. It’s about caring for the skin that reflects how you’re feeling.
Bakuchiol, Retinol’s Gentler Cousin
You’ve likely heard of retinol—praised for fading discoloration and encouraging cell turnover—but it often comes with dryness, sensitivity, or peeling. For many, especially those with sensitive skin or darker skin tones, that irritation isn’t worth the risk.
Bakuchiol, derived from the Babchi plant, offers a more skin-friendly option. It provides many of the same long-term benefits as retinol—smoother texture, brighter tone, reduced spots—without the same harsh side effects or sun sensitivity.
That’s why we centered Spot Light around Bakuchiol, pairing it with brighteners like licorice root and antioxidant oils that nourish while they work. It’s a slower, gentler approach to skin repair—but one that supports the healing process, not disrupts it.
Even better? With consistent use (like one of us did on a single hand over six months), you can see the difference—one spot at a time.